Apple Announcement Recap From October 18

Apple has made another announcement this year!
From it’s MacBook Pro line, to new AirPods, and finishing with new colors for its HomePod Mini!
We’re here to go over everything that Apple announced on 10/18.

MacBook Pro

The MacBook Pro has gotten it’s biggest update in years. Apple announced it’s new generation of computers: MacBook Pro 14- and 16-inch powered by it’s new M1 Pro and M1 Max chips. Apple says these new chips are much faster and may go further as to replace the “Pro” performance computers powered by Intel chips. They removed the touch bar, but they are bringing back the HDMI port, and SD card slot, and a MagSafe connector. It will have 3 Thunderbolt 4 ports and also a headphone jack.

The M1 Pro chip is said by Apple to be “scary fast.” It has up to 10-core CPU, up to 32GB of unified memory, up to 16-core GPU (Graphical Processing Unit), up to 200GB/s memory bandwidth, up to 20 streams of 4K ProRes video playback, and support for two external displays. Both the 14-inch and the 16-inch can support the M1 Pro chip.

Apple has said that the M1 Max chip is “scary fastest.” Being as fast as it is, it has 10-core CPU, up to 32-core GPU (Graphical Processing Unit), up to 400GB/s memory bandwidth, support for four external displays, and up to 7 streams of 8K ProRes video playback. Both the 14-inch and the 16-inch can support the M1 Max chip.

The 14-inch MacBook Pro has up to 17 hours of video playback and 11 hours of wireless web browsing. The 16-inch MacBook Pro has up to 21 hours of video playback and 14 hours of wireless web browsing. Both MacBook models are also 8TB of storage.

The MacBook Pro lines are less than 4 mm thin, has custom optical films and diffusers (7 films and diffusers mixed), and the cameras are 1080p HD! The cameras are double the resolution and uses a lens with a wider  aperture that lets in more light.

The 14-inch MacBook Pro has a 14.2″ Liquid Retina XDR display. The 16-inch MacBook Pro has a 16.2″ Liquid Retina XDR display.

Apple has even upgraded their keyboards on the new computers. Removing the Touch Bar allowed Apple to bring in a full-height function key row to the Macbook Pro. There are shortcuts now for Spotlight, Siri, Dictation, and Do Not Disturb. They also made Touch ID have a new, tactical ring that guides your finger for a fast, easy, secure way to unlock your Mac.

The Macbook Pro 14-inch model starts at $1,999.00 and the 16-inch starts at $2,499.00. 

AirPods (3rd generation)

Apple released it’s new line of AirPods that were redesigned to look similarly to the AirPod Pros. The AirPod 3rd generation has up to 6 hours of listening time with one charge and up to 30 hours of total listening time with this case.

Here are a few new features for the AirPods 3rd generation:

  • Spatial audio with dynamic head tracing.
  • Sweat and water resistant.
  • MagSafe, wireless, and Lightning charging.
  • Pitch-Perfect Control – You can press to play, pause, and skip through songs, or answer and end calls.

The AirPods 3rd generation is $179.00.

HomePod Mini

The new HomePod Mini‘s that were released in 2020 will now have different colors to add to the collection! The new colors are Blue, Yellow, and Orange.
All functions remain the same as far as the HomePod Mini is concerned.

The HomePod Mini’s still are $99.00. 


Apple Announcement Overview

Apple has released it’s next batch of products!
Between the new iPhone 13, to the Apple Watch Series 7, and can’t forget the iPad Mini.
We’re here to review what Apple has in stored for us with these new products.

iPad/iPad Mini

One of Apple’s first product announcements was their release of the newest iPads. iPad and iPad mini! It’s powerful, easy to use, and versatile. Here are some of the new features for each.

Apple took the iPad to a whole new level. With the newest A13 Bionic Chip and new ultra wide camera, it’s sure to be the best iPad yet.

The A13 Bionic chip makes everything more responsive, from messaging to web browsing to using multiple apps at once. It also effortlessly powers advanced apps like Adobe Fresco and Procreate.
It’s up to 20% faster GPU gives the graphics performance that is needed. Perfect for playing immersive games and even more.

All-day battery life is always ready to work or play for as long as you need it. Apple has even broaden the iPad more with cellular connection.

One of the newest upgrade to the iPad is the 12MP Ultra Wide front camera. It brings a huge boost in image quality for even better selfies and group shots. The 8MP Wide camera on the back of iPad captures sharp, vivid images and video and the versatile back camera also lets you scan documents and experience immersive AR apps.

Adding onto the camera, Apple has now come up with Center Stage. Center Stage makes video calls more engaging by automatically adjusting to keep you centered in the frame. And it lets you create fun videos for posting to popular social apps.

More added features to the iPad are:

  • Accessibility features that support vision, hearing, mobility, and cognitive needs. Like sign language prominence in FaceTime, which can detect when a participant is using sign language and make the person prominent in a Group FaceTime call.
  • Fast Wi‑Fi lets you stay connected at home, work, school, or wherever you go with iPad.
  • Gigabit‑class LTE, you can connect even when you can’t access Wi‑Fi.
  • iPad OS smooth operating system.
  • Privacy built-in

iPad comes in 64GB and 256GB and starts from $329! Available to pre-order and is available in stores next week!

iPad Mini
One of the most exciting announcements from Apple was the comeback of the Apple iPad Mini! This new redesign was an eyecatcher during the Apple Announcement. The iPad mini has so much power in such a small size. With new all screen design, powerful A15 Bionic chip, superfast 5G network, and now available in 4 new beautiful colors, it’s sure to be on the top of things to purchase this year.

With it’s all screen design, it has an all-new enclosure features a new edge-to-edge screen, along with narrow borders and elegant rounded corners. The new 8.3-inch Liquid Retina display features True Tone, P3 wide color, and ultralow reflectivity, making text sharp and colors vivid, wherever you are.

Apple’s design of the iPad Mini also allows the Apple Pencil to to attach magnetically to the side of iPad mini, so it’s always with you and ready for all of your creative and spontaneous ideas.

With the new A15 Bionic chip, it makes the new iPad Mini just as powerful. It has the power to do everything. Use advanced apps, capture brilliant content, and bring your creative projects to life, anywhere. It delivers up to 40 percent faster CPU performance (6-core CPU) and, with the Apple Neural Engine, up to 2x faster machine learning. 80 percent faster graphics (5-core GPU) for your creative and gaming needs!

The iPad Mini also has all-day battery life, so it’s always ready for you when you need it.

Touch ID is also integrated into the top button for
fast, easy, and secure authentication.

The ultra-wide camera creates unlimited possibilities! It has a 12MP ultra wide front camera and also has Center Stage for more natural and engaging calls. The wide camera on the back of the iPad Mini features a 12MP sensor with Focus Pixels and a large aperture to capture sharp, vivid photos. With the A15 Bionic chip, it enables Smart HDR 3 to capture higher quality imagines. It also includes True Tone Flash to improve photos in low light.  You can also use True Tone Flash to scan documents and mark them up.

The iPad Mini comes in 4 new colors: Space Grey, Pink, Purple, and Starlight.

iPad Mini comes in 64GB and 256GB and starts from $499! Available to pre-order and is available in stores next week!

Apple Watch Series 7

Another great upgrade for Apple products is the Apple Watch Series 7.

The Series 7 seems to be only display upgrade. With a larger display, always-on Retina display, and it’s smooth edges, it’s a fresh look for anyone looking to purchase an Apple Watch. With this upgrade, it allow everything else to expand as well. Users will be able to see much more texts and buttons will be larger for it to be easier on the fingers.

It was explained that it is the most durable Apple Watch ever built. It is crack resistant, water resistant, and dust resistant. Just like the Series 6, there is no difference with that information. One thing they mentioned in the announcement is that the charging speed has increased by 33% and takes 8 minutes to provide 8 hours making it easier to sleep track.

One thing that’s exciting about the Series 7 is that the display is much larger now that it will now have a keyboard so you can type on the Apple Watch. Now users will be able to type their message or swipe through the keyboard to write out a message. Apple still kept the scribble feature for users who are used to it and will also be able to talk-to-text on the Apple Watch.

Apple Watch Series 7 will come in 5 colors: Green, Blue, (PRODUCT)RED, Starlight, and Midnight.

As far as this new product, it just seems like a bigger version of the Series 6 but with different colors and a few new features.
Apple Watch Series 7 will be available later this Fall.
It’ll start from $399.

iPhone 13, iPhone 13 Mini, & iPhone 13 Pro/Max

This one seemed to be the most disappointing during the announcements. Apple announced the iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max. It seemed to be filled with only updates on the battery, camera, and new finishes to complete the look.

One thing that all the new iPhones include now is Cinematic Mode. Cinematic Mode allows users to hold your finger on the subject to hold focus and it blurs everything in the background.
It follows that subjects face throughout the frame.

All new iPhones will have iOS 15 update available!

We’re going to go over all the new models and what upgrades Apple has done.

iPhone 13 & iPhone 13 Mini
The iPhone 13 has come out with a new look with the cameras to fit the new camera upgrades. With it’s diagonal look, it adds a fresh new look to the product while also upgrading the camera so it can support the Ultra Wide camera. The new Wide camera captures 47% more light for better photos and videos and the new sensor-shift optical image stabilization keeps shots steady. Both cameras have gotten a significant upgrade from the iPhone 12 with all new features and photographic styles that make every picture clear and bright. Apple has always done a great job with upgrading their camera with every new release of the iPhone.

The battery life has increased as well since the iPhone 12. The iPhone 13 has up to 2.5 hours more battery life and the and iPhone 13 Mini has up to 11.5 hours more battery life.

The iPhone 13 and iPhone 13 mini comes in 5 finishes: Pink, Blue, Midnight, Starlight, and (PRODUCT)RED.

The iPhone 13 is a 6.1-inch display and the iPhone 13 mini has a 5.4-inch display. Keeping it’s smooth-edged design from the iPhone 12 and ceramic shield front, Apple has kept the build (exterior) of the iPhone the same.
The iPhone 13 and the iPhone 13 mini come in 128GB, 256GB, and 512GB.
iPhone 13 starts from $799.
iPhone 13 mini starts from $699.
All before trade-in.
Available September 24.

iPhone 13 Pro & iPhone 13 Pro Max

The main thing Apple focused on with the Pro lines is the dramatic camera upgrade they have done to the phone. With its redesigned lens and powerful auto-focus system, the new Ultra Wide camera can focus at just 2 cm. It makes the smallest item seem amazing! Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode. iPhone 13 pro models were made for low light.
The wide camera captures up to 92% more light for better pictures and videos. Night mode is now on every camera too. It also captures sharper pictures and videos in any lighting. The new Telephoto camera features a 77 mm focal length and 3x optical zoom, which is great for classic portraits or shooting clearer photos and videos from far away.

Here is a better look at what each camera does.
image: Apple

iPhone Pro and iPhone Pro Max also come in 1TB of storage! Huge upgrade on storage for the iPhone lines.

Other new features include:

  • Super Retina XDR display with ProMotion that can refresh from 10 to 120 times per second.
  • Up to 25% brighter outdoors.
  • A15 Bionic Chip
  • Surgical-grade stainless steel
  • Ceramic Shield that’s tougher than any smartphone glass.
  • 2.5 more hours of battery life on iPhone 13 Pro Max and 1.5 more battery life on iPhone 13 Pro

iPhone 13 Pro and iPhone 13 Pro Max comes in 4 finishes: Sierra Blue, Silver, Gold, and Graphite.

iPhone 13 Pro and Pro Max come with 128GB, 256GB, 512GB, and 1TB of storage.
iPhone 13 Pro is 6.1″ and iPhone 13 Pro Max is 6.4″ display.
iPhone 13 Pro starts from $999 and iPhone 13 Pro Max starts from $1099 all before trade-in.
Available September 24.

Anthony Mongeluzo spoke about the Apple Announcement on Fox 29 News!
Click here to view.

All images are from Apple Inc and we do not take rights for any images shown. 

Unannounced Apple Features For iOS 15!

Apple announced iOS 15 back in June at WWDC, but lacked to mention an important feature that can help us all when it comes to traveling and even other cool features Apple didn’t go into.

Redesign of Maps App

The redesign of the Maps app was mentioned, but it was not put into detail what would be happening other than a nice refresh. One cool thing that is happening with the Maps app is that now it will factor in weather conditions! goes into detail about how the Maps app will be able to let you know the weather conditions, such as a flash flood warning, into it’s suggested route.
Not clear how many weather events the app will be capable of alerting Apple users about. It’s a smart addition either way and can help travelers stay warned or find other paths if there is a weather alert in that area.

Here is an example of what to expect when you are using Maps on iOS 15.

Drag-and-Drop Across Apps

The iPad has had it’s ability to drag-and-drop documents, texts or pictures between apps. Now, iPhone has it’s turn!  If you are going back and forth between Messages and Photos to share pictures from an event with coworkers, you can now drag-and-drop the from the Photos app to the Messages app.

To test out the new feature:
Open the Photos app and view your recent photos.
Don’t tap on a picture to open it full screen, instead place a finger on the photo and start to drag your finger across the screen.
Don’t lift your finger when the thumbnail starts to float over the rest of the photos, then switch back to the messages app.
You’ll see a green circle with a + sign in it show up on the thumbnail indicating that you can lift your finger and the photo will be placed in the text field, ready for you to send.

Real Time Snow or Rain Alerts From The iPhone Weather App

Now the Weather app is making it’s comeback. Apple now is having the Weather app alert when snow/rain is getting close to you! It will alert you on your phone a few minutes before it starts and then it will alert when the rain/snow is almost finished.
Once you’re running iOS 15, you can turn on the new precipitation alerts by opening the Weather app, then tapping the three-line icon in the bottom-right corner of the screen.
Next, tap the circle icon with the three dots in the top-right corner of the screen followed by Notifications.
Slide the switch next to My Location to the On position and then tap Done. If you have more cities added to the Weather app, you can also turn on alerts for each one.

We will keep you updated on more features about iOS 15 as more details unfold!

Important Updates From The Apple Announcement: macOS Monterey Version

Monday’s Apple Announcement On The New macOS Software Update

Apple’s newest software update announcement featured the new macOS Monterey update! Here is a quick review of the important information given and the privacy settings featured.

Privacy Settings

Privacy and keeping all your information secured is the most important with technology today.   Apple continues to keep your information safe with all new features that will allow not only your information hidden, but some accounts as well!

Hide My Email

In our previous blog post about iOS 15, Apple has released a feature that we can all enjoy when it comes to keeping your email private! Hide my email instantly generates unique, random email addresses that forward to your personal inbox. This way you don’t have to share your real email address when filling out a form on the web or signing up for a newsletter. Hide my email is built into Safari, Mail, and iCloud Settings.  This is a great way to sign up for subscriptions and then not get bombarded with emails from other spams! iCloud+

iCloud Private Relay 

Apple went a different route with privacy.  With iCloud Private Relay, it is essentially like a VPN that will route your internet traffic through two relays in order to mask who’s browsing and where that data is coming from.  The Verge stated, ” Apple is trying to distinguish the feature from traditional VPNs — and if you ask, Apple will tell you it’s not a VPN at all — in part because it sends data through that second hop. That second hop prevents any one party,
including Apple, from seeing all of your browsing data, Apple says.”

Apple confirmed that it ensures that the traffic leaving your device is encrypted and uses two separate internet relays so no one can use your IP address, location, and browsing activity to create a detailed profile about you.

Mail Privacy Protection

This one is pretty cool to say the least.  Mail Privacy Protection is supposed to hide your IP address so senders can’t link it to your other online activity or determine your location.  It also prevents senders seeing if you opened your email or not.  That helps in SO many different cases because now anything you do with your email is completely secured due to the new updates.


Airplay is coming to Mac. You can share, play, or present content from another Apple product to the Mac screen!  You can also expand and mirror your display.  This is a HUGE gamechanger for people who love using Airplay but were never able to use it because it was only for smaller devices.  Apple confirmed that you can now also use your Mac as an Airplay speaker high-fidelity sound when you play music or podcasts from another device.


Apple has now confirmed that you are able to create your own shortcuts using their newest software update.  Apple has confirmed Save time by turning something that would take multiple steps into just one, or connecting your go-to apps and services together with the Shortcuts editor. You can run them from your Dock, menu bar, the Finder, Spotlight, or even with Siri.


Apple released more information about their new software update Monterey and all the cool new features added on. To learn more, go to and find out everything about the Apple Announcement!

Want to make sure your Apple products are protected? Contact PCS today and we can help you!

Important Updates From The Apple Announcement: iOS 15 Version

Apple Announcement on Monday, June 7 Has Really Changed The Game With iOS 15!

Apple’s new announcements on all their latest software updates exceeded the expectations.
We’re here to tell you all the newest important updates and what that means for your privacy for iOS 15!

iOS 15 and Privacy Features

Apple has taken the new software updates for iPhones and made it easier for communication and making it easy for users to have everything with just a touch of a screen.  Having all the added features with privacy in mind, Apple has shown that it is not just about easy accessibility.


With this update, Facetime has changed even more.  Apple has confirmed that you can now share your screen to watch your favorite TV shows, movies, and even listen to music together with the newest feature Shareplay.  This allows you as the user to actually show your friends and family what is on your screen so you can enjoy the experience together no matter how far you are.  Facetime has even made it so when multiple users are Facetiming, it’ll show you the person that is speaking so it’s a more even flow.   Apple has confirmed that the individual voices sound like they are coming from the direction in which each person is positioned on the screen. Finally, people with Android phones or Windows PCs can join your FaceTime calls now. Apple users can share a FaceTime link that can be opened in the web browser on non-Apple devices.

The Photo app will be getting new features too that use computer vision technology to recognize and read text within an image, an aid in image searches.  This could be a good thing or a bad depending on what kind of text you are looking for when

Privacy Enhancements iOS 15

Privacy Enhancements are the most important things in mind when we think about the newest updates and devices.  Apple has stepped up on their privacy when it comes to iPhone users.  One HUGE update that Apple has released is that users can now block tracking pixels in emails (Mail App) that can expose your email activity.   This also hides your IP address from email senders. There is also a new App Privacy Report which is kind of similar to what is currently offered for websites in Safari.  Wired has confirmed that it’s a dashboard that gives you an overview of how often your downloaded apps are accessing your location, contacts, camera, and microphone, as well as third-party addresses each app is pinging.  That helps users monitor what information is being pushed out from apps and how often their using the information so you can opt out of it if you see it’s too much.

Siri is getting more secure too. This new update has on-device speech recognition smarts that is letting the virtual assistant hear and execute the most simple tasks without needing to send your voice clips into the cloud for processing.  That’ll allow more privacy within your device so it doesn’t all get filtered into the cloud.


Speaking of cloud, Apple is coming out with a new feature called iCloud+.  It is the new premium version of iCloud that allows you to continue to love everything about iCloud, but now it has some great privacy features, such as iCloud Private Relay, Hide My Email, and expanded Homekit Secure Video support.  Hide my email is the most interesting out of the bunch.  Hide my email instantly generates unique, random email addresses that forward to your personal inbox. This way you don’t have to share your real email address when filling out a form on the web or signing up for a newsletter. Hide my email is built into Safari, Mail, and iCloud Settings.  A step up in privacy for the cloud!

Apple ID

This is going to hopefully make life easier for most users.  Apple has confirmed that Apple ID will have Account Recovery Contacts.  With this, it’ll make resetting your password and maintaining access to your account easier than ever. Apple ID now has a Digital Legacy program as well that lets you designate people as Legacy Contacts so they can access your account in the event of a death.

Find My iPhone

Find my iPhone has pretty much stayed the same when it comes to the new iOS update.  Now you can not only find yourself, but you can also find your friends and families locations with continuous streaming.  Apple didn’t go into this too much, but you can also locate your device using the Find My network even if your device is powered off and/or erased.

That’s SUPER helpful when it comes to a device being stolen and somehow erased in the process.

These new features in iOS 15 and privacy settings are just a small and important bit of what’s to come with Apple.  Apple has also announced other updates such as new widgets, update on the Weather app, Accessibility, and even Translator and Notes!

For more information on the latest Apple update, check out Apple’s website for the iOS 15 preview.

To make sure your Apple products are safe and secured, call PCS today!